So I've just finished my first 4 weeks with Realia Marketing and thought it's about time I write a blog again!
A lot of people have asked why I left recruitment and moved into the marketing space. There's normally follow up questions like "but how do you know so much on marketing?".
But I've always felt that Recruitment is Marketing.
With the (forecasted) rise of Talent Managers and the already saturated agency market becoming even more saturated, it's no longer effective to send job adverts and wait for the right candidate to apply.
In fact, I joined the recruitment space just before everyone was using LI and I've never placed a candidate into a role who applied through a job advert. The only reason I wrote adverts was to get my name and the company name out there (marketers would call this brand exposure!).
Essentially (just like marketing) to find and engage with candidates you need to figure out who is the right type of person, what turns them (and off!) and where do they hang out (both physically and digitally). Some people may say this is called customer segmentation.
To be a successful, Recruiters need to think like marketers. Recruiters need to be proactive and attract candidates through sharing valuable (time worthy!) content and industry news to build a talent pool.
So as you can see my mindset was and has always been in marketing mode.
There will be hundreds of people out there who won't appreciate their skills as they do not know the language to describe what they do day in day out.
but it was truly difficult to partner with clients and even though I prided myself on authenticity, most clients would tarnish me with the same stereotypical brush - they wouldn't look past their own perceptions of the recruitment industry. And it's a shame, as it always seems to be the agencies who get slated in the news.
The second reason, and probably the most important reasons. I found myself enjoying telling clients how they could attract candidates through marketing campaigns rather than sourcing candidates and taking a fee. I simply wanted to follow my passion!
And here I am, 4 weeks in with Realia and it's been great so far! I can't wait to share with you what I learn along the way.
Hi, I'm Chantelle Jones