4Most content produced today is shit.
Content marketing is one of the best ways to engage with your audience but with so much noise and the speed of the digital landscape, content is getting worse!
Your audience have real problems that need solving and they expect your content to solve these problems.
What they don't want to read is short shallow content that has been rushed, copied from elsewhere or provides no real value.
For me, there are 4 quick fixes you can make today to make better content (by the way, when reading them, don't just think blogs!).
Attention Grabbing Headlines:
If a tree falls without anyone around, does it make a sound?
If you write a great blog but nobody reads it, is it a great blog?
You can write the most amazing piece of content but if nobody clicks through or downloads it, it doesn't matter.
You need to put time, thought and care into your headline. Most Marketers will spend as much time on their headline as they do the main piece.
In terms of making a great headline remember to keep it short and relevant (nobody likes clickbait!) and check your headline against this headline analyzer before posting.
Like a sales call, your introduction needs to be compelling and to the point or your audience will 'hang up' on you.
Your introduction needs to highlight an issue and promise of a resolution (this can be any information that provides value).
This is the most popular way to introduce your blog but these approaches also work well; storytelling, facts & statistics (especially ones that may surprise) or a though, belief or statement that is different to 'standard' perception.
Text Breaking Visuals:
People want to absorb information in the quickest way possible.
Of course sometimes to provide real quality to your audience, you have to get text heavy. If this is the case, it's vital you break the blog up with visuals.
Why is it so vital? It's been said that with pictures, people are 80% more likely to read your piece.
The real winner is when you can articulate your message through an image or infographic (after all, a pictures does say a 1,000 words!).
Check out Canva to make your own images and try to get away from those overused stock images.
Stick To The Point:
Trying to cover several points at once...
I've seen it countless of times, and I've been guilty of it too!
It's an easy thing to do. You're trying to please several audiences and want to convey all that brilliant wisdom but all you'll do is is weaken your original image.
You'll talk a lot but you won't really say anything!
Every paragraph you write should be supporting your message and providing value to your audience. If it doesn't, take it out.
Cover one point. And cover it well.
Content marketing is getting harder because everyone is doing it.
To do it better than everyone else, follow these simple steps and stick with it. Consistency is key (something I need to work on!)
What tips do you have for writing better content?
Hi, I'm Chantelle Jones