Content, Content and more Content!

Social media has got to be one of the most effective tools for attracting, engaging and communicating with targeted candidates.

The good news; top candidates have become more accessible than ever! The bad news? It will take more than a ‘I'd like to add you to my professional network’ to get them interested.

In today’s world you need to use social media as a tool to build communities. It is no longer your pond in which to go fishing, it is your platform and responsibility to provide thought leadership, inspire others and engage with industry professionals.

By doing this, you will create a solid reputation as an industry leader and attract the best candidates to your business.

How can you achieve this? You guessed it, by sharing content. When I say content, I mean relevant, interesting and engaging articles to attract, retain and engage with top talent.

The question is, what should this content be? Here are some helpful pointers:

Get involved: Start and take part in group discussions, share industry related news articles, interact and help as many as you can, share press releases & blog posts and provide industry career advice.

Define and display culture: Share photographs on events, post blogs introducing new and existing team members, display what the business does for social responsibility and promote internal training programmes.

Mission statements, values and principles: These statements should set the bar for what candidates should expect from the company and what you expect of your employees.

Incentives: Candidates want you to highlight benefits that make you unique (we will go into further detail on unique budget incentives in a later post).

Job adverts: Make them fun, make them interesting...

If you have more than one job opening, make an infographic; this way, people will not feel spammed on social media, it's more eye catching and it will also take advantage of Facebook's heavier EdgeRank weighting for images and links (this maximises their chances of having the updates appear at the top of your followers news feeds).

Create Job descriptions or adverts as PDF's and have them uploaded on your Senior Management and Brand Ambassadors LinkedIn profiles.

Video adverts - people do not generally use YouTube as a main tool for job searching but these can be embedded across all social media pages and web pages such as your company career page. Video adverts are more engaging and allow potential candidates to see if there is a personality and cultural fit.

Although posting constantly and consistently is key, remember to ask yourself this important question before posting anything: 

Does this add value to my audience? 

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