4Most content produced today is shit.

Content marketing is one of the best ways to engage with your audience but with so much noise and the speed of the digital landscape, content is getting worse!

Your audience have real problems that need solving and they expect your content to solve these problems.

What they don't want to read is short shallow content that has been rushed, copied from elsewhere or provides no real value.

For me, there are 4 quick fixes you can make today to make better content (by the way, when reading them, don't just think blogs!).

With series 2 of Humans well under way on Channel 4 (if you haven’t seen it, you need to!), I wanted to look at their integrated approach Channel 4 took to market the sci-fi based programme for series one.

​To begin, you should probably know that Humans is a TV show about AI machines living and serving in today’s world. These machines are created by a fictional AI manufacturer called Persona Synthetics.

What was so unique about this campaign was that Channel 4 advertised Persona Synthetics as a real brand and business, not Humans, a TV show.

One of the golden rules in business, is to be the first in something. Everybody remembers who was first, think Hertz, Fred Perry and Microsoft. However, this isn't always possible...