4Most content produced today is shit.
Content marketing is one of the best ways to engage with your audience but with so much noise and the speed of the digital landscape, content is getting worse!
Your audience have real problems that need solving and they expect your content to solve these problems.
What they don't want to read is short shallow content that has been rushed, copied from elsewhere or provides no real value.
For me, there are 4 quick fixes you can make today to make better content (by the way, when reading them, don't just think blogs!).
I love LinkedIn, I've literally built a sales career from using it!
But I do have one major problem with it...Connection Collectors!
I've noticed that there are a lot of Connection Collectors on LinkedIn these days. These are people who want to connect but have no intention to network, talk or share ideas (what's the point then!?!?).
I'm connected with (at this current time) 6,384 connections.
This is a blog that I've been meaning to write for a while...
I founded Prince Talent in 2014 to aid my recovery from a serious back illness.
With £600 to invest (I bought a laptop, £10 skype credit and a bluetooth headset!), I generated £150k in sales and worked with leading brands in London and Kent.
How did I do this? There was a lot of hard work, LinkedIn and free work involved! But, I wouldn't of had the success I had without the amazing online tools I used on a daily basis.
Today, I want to share those tools with you.
I hope this blogs helps you build something special, whether that's part of a wider business or your very own business.
Way back in 1913, a French Engineer called Maximilian Ringlemann completed a study in which he confirmed that the power of two animals pulling a cart was not double the power of a single animal pulling it.
Wanting to explore things further, Maximilian had several men pull a rope and measured the force applied by each individual. He found that if two people were pulling together each invested 93% of their individual strength, 3 people it dropped to 85% and with 8 people lulling the rope? It dropped to just 49%!
Have you ever had two employees who are constantly frustrated by one another?
The normal approach to resolve employees conflicting is to 'knock their heads together' and tell them to get on with it.
But have you considered a more probing approach? Have you considered tapping into the psychology of the two employees styles?
Luckily, you don't have to be a Chartered Psychologist to tap into your teams psyche and solve this common company culture issue.
Have you ever asked yourself…
How can I keep my Sales Leader on this hot streak?
How can I ensure my Project Manager keeps this good form?
How can I build a team of winners?
Recent studies shows that the Winner Effect may actually be real, and this blog aims to show you how it can be utilised for business productivity and performance!
Create meaning. Create values
Employer branding and company culture go ‘hand in hand’.
The best culture and brands in the world are built on solid, meaningful values that every single employee believes in.
Branding - whether it’s corporate, personal or employer branding. It’s all about creating meaning.
And the best place to start creating meaning is by building rock solid values that you, your employees and even your customers can relate to.
How is your employee referral programme going? For a large number of companies, it’s a struggle.
However, employee referral programmes can be one of the most powerful weapons an internal recruitment or HR department can have.
Here are some of the benefits that show why an employee referral programme is so great:
In my last blog post; Content, Content and more Content! I touched on the fact that the talent pool is shrinking at the very moment demand is at an all-time high. This issue is not industry specific but universal. In response, candidate’s attitudes and expectations are changing. A great pay packet is no longer enough, they want their work to be meaningful and rewarding.
It is also important to remember that by providing incentives, recognition and challenges will help keep your current employees engaged and boost productivity, loyalty and recruitment referrals.
Hi, I'm Chantelle Jones