With series 2 of Humans well under way on Channel 4 (if you haven’t seen it, you need to!), I wanted to look at their integrated approach Channel 4 took to market the sci-fi based programme for series one.
To begin, you should probably know that Humans is a TV show about AI machines living and serving in today’s world. These machines are created by a fictional AI manufacturer called Persona Synthetics.
What was so unique about this campaign was that Channel 4 advertised Persona Synthetics as a real brand and business, not Humans, a TV show.
One of the golden rules in business, is to be the first in something. Everybody remembers who was first, think Hertz, Fred Perry and Microsoft. However, this isn't always possible...
I must admit that I am slightly late on this one! Sorry!
I thought I would do something slightly different…
Rather than choosing a topic to cover myself, I have asked my trusty tribe what they want to read about, what queries they are having about the industry and what they would like to explore.
With that in mind, questions were submitted from a wide range of people, from Internal Recruiters to CEO’s…
Here are the top 3 questions, written and chosen by you, the reader.
Create meaning. Create values
Employer branding and company culture go ‘hand in hand’.
The best culture and brands in the world are built on solid, meaningful values that every single employee believes in.
Branding - whether it’s corporate, personal or employer branding. It’s all about creating meaning.
And the best place to start creating meaning is by building rock solid values that you, your employees and even your customers can relate to.
In previous blogs we have discussed how to find and capture top talents’ attention and drive traffic to your site. But what happens after that?
You've managed to stand out from the crowd and attract the right people. You've even managed to get your job advert to go viral (thanks to your superstar recruitment employees!). The hard work is done right? I'm sorry to say, you’re wrong…
What is social recruiting?
For me, social recruiting is the process of attracting, engaging and retaining talent through the use of social networks (both online and offline!)
The multi-platform dilemma:
Facebook, Pintrest, LinkedIn, Twitter, Flickr, Vine, Google+ and yes many, many more!
How are you supposed to master all of these platforms?
Do not fear! I've written this blog to guide you through the biggest platforms used for social recruiting (LinkedIn, Facebook, Twitter and Google+).
Social media has got to be one of the most effective tools for attracting, engaging and communicating with targeted candidates.
The good news; top candidates have become more accessible than ever! The bad news? It will take more than a ‘I'd like to add you to my professional network’ to get them interested.
You've probably seen this buzzword floating around Linkedin for the last couple of months….but what does it actually mean?
Just as you would use your business branding to make your products or service stand out from your competitors, you also need an employee value proposition (EVP is much easier to say!) to define an organisation's employment offer.
Employer branding is your organization's effort to communicate what makes it a desirable place to work in and the active management of your image to existing and prospective employees.
Hi, I'm Chantelle Jones